Why This Matters
Social media platforms began before Facebook came into existence, but now there are only a few major players, each specializing in their own way and for a particular audience. Social Media provides an avenue for people to share their thoughts, interact with each other, and find others with similar interests. Social media grows and evolves daily. New platforms rise and some platforms fall. It’s important to know where your audience is and speak to them in a voice that matches that platform.
Resources
Facebook:
Which Social Media Sites Matter and Why – Things to consider when choosing your social media platforms.
How to Write Online Business Descriptions – Tips for writing your about page descriptions.
How To Create a Facebook Business Page – Facebook’s help centre walk through on setting up a business page.
Tips for an Engaging Facebook Business Page – Tips on making your business page engaging online.
How to Tag Other Pages on Facebook (and Why You Should!) – A rundown on everything you should know about tagging.
How Hashtags on Facebook Still Work for Businesses – Hashtag strategy for Facebook.
Instagram:
How to Get started Using Instagram for Business – Instagram’s help centre walk through for setting up your instagram page.
7 Steps to Master Instagram for Business – How to use instagram effectively for your business.
264 Creative Instagram Handles – Caption prompts and ideas.
11 Ways to Increase Instagram Engagement – Later’s best tips for increasing engagement on Instagram.
Google My Business:
Guide to Google My Business – Links you to the Google My Business help page where you can find videos and articles to assist you in building your business
LinkedIn:
10 Tips for Picking the Right LinkedIn Profile Picture – Making an impression in the business world online is just as important as real life. Here’s how to choose the best picture for your professional avatar.
How to Create a Business LinkedIn Page – LinkedIn help centre article on setting up your business page.
Optimizing your LinkedIn Profile – How to optimize your LinkedIn profile.
Twitter:
Twitter for Business Basics – How to use Twitter for your business.
Twitter for Business – Everything You Need to Know – Understanding Twitter and how to use it effectively.
The Dos and Don’ts of Hashtags on Twitter – Some of the rules and tips for using hashtags on Twitter.
YouTube:
Create a YouTube Channel for Business Quick note that YouTube is owned by Google so you will need a Google account to create a channel.
How To Create A YouTube Channel For Your Business – Step by step walk through of setting up your YouTube channel.
16 Ways to Promote your YouTube channel – How to optimize your channel and strategize your approach.
Recommendations
WhatsApp – Owned by Meta (formally Facebook), Whatsapp is a messaging platform. Whatsapp Business has some interesting features for the business owner but make sure you have customers or potential customers on the platform before deciding to populate their various features such as a catalog and business profile. If your customers are there it’s an opportunity to be
WeChat – WeChat is a Chinese-owned multi-purpose messaging, social media and mobile payment app and became the world’s largest standalone mobile app in 2018 with over 1 billion monthly active users. If you are doing business in China this app is a must. WeChat is monitored and censored.