Why This Matters
Survey tools are a great way to capture the sentiment and feedback of your audience or client in a convenient way. When operating and marketing online it can be difficult to gauge user experience because it isn’t happening face-to-face. You can also use surveys as a preliminary research tool to get a better understanding of the market and needs. These survey tools can also be used in real time during online meetings to drive engagement and gather data.
Resources
Three Types of Survey Research and When to Use Them – Understand the different types of research and how surveys can assist.
How to Write Survey Questions – Tips to write survey questions and avoid response bias.
Best Survey Tools – An overview of the most popular tools.
Free and Low-cost Online Survey Tools For Your Business – The BDC’s list of preferred online survey tools.
Recommendations
SurveyMonkey – Probably the most well known online survey platform.
Google Forms – Easily create and share online forms and surveys, and analyze responses in real-time.
Typeform – Similar to Google Forms, with customizable templates to integrate your branding.
Mentimeter – Easy-to-build presentations, interactive polls, quizzes, and word clouds.