Why This Matters
Think of the customer journey as a map that guides you from the introduction to your business to the completion of a sale. It begins with the customer becoming aware of your product, showing interest in it, making a decision about whether to go with your product and then the action of buying it. It builds loyalty and trust with your customer and they are likely to come back to purchase another product and recommend you to friends and family. Awareness, Interest, Decision, Action.
Resources
The Best Way to Map The Customer Journey – How to map out the customer journey and things to consider in that process.
How the Marketing Funnel Works – Walking you through the stages and different types of the marketing funnel.
Hubspot Flywheel – Explaining the Flywheel as an alternative model to the marketing funnel.
Customer Journey Map – How to create an effective customer journey map with examples + templates.
Recommendations
Smaply – Online software that provides templates to map out customer journeys, customer personas and stakeholder maps.
Lucidchart – Lucidchart is a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation.
ClickFunnels – Software to help you map out the online customer journey and lead your ideal clients through a sales funnel.