Why This Matters
The backend of social media platforms and some third-party apps can help you better operate, advertise and understand your customers. Facebook and Instagram, owned by Meta, have rolled out a lot of helpful tools and advertising options. These avenues of advertising can drive more business to your website, Pages and profiles by targeting online spaces that your audience frequents. They allow you to run various ads that boost sales, create campaigns, and target specific audiences.
Resources
Facebook:
The Complete Guide to Facebook Ads Manager – How to create manage and analyze your Facebook ads.
Getting Started With Facebook Business Suite – An introduction from Facebook.
Changes Between Facebook Business Suite and Business Manager – Learn what has changed with the switch from Business Manager to Business Suite.
Recommendations
Not Just Analytics – An Instagram analyzer.
Socialblade – A social media analyzing tool for various platforms.
Facebook Ad Manager – Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing.
Facebook Business Manager – Here you can manage your ad accounts, Pages, and the people that work on them all in one place.
Facebook Business Suite – A single place across mobile and desktop for businesses to access the tools they need to thrive across Facebook and Instagram. Currently, Business Suite includes tools like posting, messaging, insights and advertising capabilities, improving the experience of managing a business across our apps.