Why This Matters
A customer persona is an ‘on-paper’ representation of your ideal customer. You collect different demographics like gender, age, job, salary, personal interests & hobbies, where they live, marital status, family status and use this information to build a fictional version of who you want to attract. Creating a customer persona will go a long way in helping you attract the right customers to your brand and/or business as well as assist you in narrowing the focus of who you want to communicate your message to on the various digital & social media platforms.
Resources
How to create your buyer persona – The what, the why and the how of creating a customer persona.
How to create a buyer persona – Steps to creating a buyer persona as well as an included free audience persona template.
Recommendations
Delve.ai – An online tool to create customer personas and get to understand your audience and competition.
Xtensio – A one-stop shop for strategic and visual templates as well as various toolboxes to provide the framework for your company to visualize and present your brand to your audience.
Hubspot – A software platform that allows multiple departments to work together, whether it’s CRM, CMS, Marketing, Sales or Customer Service. It also integrates with various other extensions and apps.
Free Customer Persona Template – Use this free tool to create one or more customer personas for your business.
Smaply – Online software that provides templates to map out customer journeys, customer personas and stakeholder maps.