Why This Matters
Instagram is a photo and video sharing social networking service. In April 2012, Meta (formally Facebook) acquired the service for approximately US$1 billion in cash and stock. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations and view trending content. Users can ‘like’ photos and follow other users to add their content to a personal feed.
Resources
How to Get started Using Instagram for Business – Instagram’s help centre walk through for setting up your Instagram page.
7 Steps to Master Instagram for Business – How to use instagram effectively for your business.
264 Creative Instagram Handles – Caption prompts and ideas.
11 Ways to Increase Instagram Engagement – Later’s best tips for increasing engagement on Instagram.
How to Set Up Instagram Shopping – A step-by-step guide to setting up posts on Instagram that followers can shop directly from.