Why This Matters
Amazon is a leading online marketplace for both new and used goods of all kinds. Anyone is welcome to add their products to the marketplace. Amazon dominates in most countries as they are a well established brand. You can benefit from their huge market shares, ready-made audiences and easy-to-use stores. You can list products as a fixed price listing.
Amazon has 304 million active users. Great for all new sellers because it’s a search engine in itself. However, it’s expensive with a 7-15% commission rate.
Resources
Use Keywords for SEO – Optimize Product Details for Search: Amazon sells more than 12 million products. Consumers can search, find and compare all these products before they decide to buy. One of the most important ways to improve your product’s ability to be found is by using keywords. Check out the Amazon Keyword Tool which uses information collected by Amazon’s autocomplete function in order to find the most popular long tail keywords.
Use Competitive Pricing: Many customers shop on Amazon to find the lowest price. As a seller, you need to know what prices you’re competing against and how to list products at a competitive price. You can use Amazon’s Match Low Price feature to help you continually match lowest prices on Amazon for your products. The tool allows you to set your own preferences so that you always compete on price.
High Quality Images: It’s crucial that customers can physically see what they’re going to buy. Professional photos help build trust with your consumers. Be sure to check out Amazon’s product image guidelines. These should help specify quality and image size needed. You can also read more about product photography tips to ensure you produce high-quality photos.
Attempt to Win the Buy Box: The Buy Box is prominently displayed on the product page on the right-hand side and most sellers who win this see a sharp increase in sales. The buy box is critical for sellers that offer the same products sold by multiple sellers. You’re competing with them for the Buy Box. Winning the Buy Box is determined by Amazon’s top-secret algorithm and that factors in sellers metrics and price.
Use Amazon Marketing Services (AMS): Amazon Marketing Services (AMS) is a very profitable and effective way for sellers to market their products directly to Amazon users. This is basically advertising your products on Amazon itself.
Consider Using Fulfillment by Amazon: Fast, accurate fulfillment is critical when selling online. You can fulfill orders yourself, but you may also want to consider using Fulfillment by Amazon (FBA). FBA is a service offered by Amazon in which they fulfill your orders for you. FBA allows you to provide your customers with the same level of fulfillment service that Amazon is famous for.
Customer Service is a Top Priority: Customer service is important for customer retention and turning first-time buyers into lifelong customers. When selling on Amazon, this means responding to customer inquiries, quickly dealing with disputes in a professional matter, and handling returns with ease. In short, always put the customers’ needs first.
Manage Amazon Inventory Proactively aand Encourage and Leverage Product Reviews. : Having enough stock and being on top of restocking popular items, especially around the holidays, is important and factors into how buyers experience your offerings.
Product reviews are important for two reasons: one, reviews boost a listing’s SEO ranking; two, they directly influence buyers (95% of shoppers reading reviews before deciding to make a purchase according to a Spiegel Research Centre study).
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