Why This Matters
Affiliate Marketing is the process of earning a commission by promoting another company’s product (or service)[1]. Influencer Marketing also builds another level of trust for a product or company when it is promoted by a person or group that the customer admires or looks up to (someone that is influential).
Resources
What is Affiliate Marketing? A good article for considering if Affiliate Marketing is appropriate for your product or service.
What is Influencer Marketing? Find out what works and what doesn’t work for influencer marketing.
Recommendations
Creator.co – Creator.co is a platform that guides and supports influencers to achieve marketing goals and prove that they influence the target audience to develop their brand as a trusted source in that specialty. It is open to both creators or brands and has an easy-to-use interface that focuses on keeping both parties informed and satisfied.
INF Agencies – Vancouver-based agency that manages a roster of online personalities in the beauty, fashion, lifestyle, home, parenting, wellness and travel spaces. INF works closely with brands and agencies to cast & manage Talent for global Influencer programs.