Why This Matters
Twitter is a social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available.
Tweets were originally restricted to 140 characters, but the limit was doubled to 280 November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.
Twitter is considered more of a conversational/opinion platform. The character restriction makes posting business information more challenging. Establishing and building a following on Twitter is typically done through joining in on larger conversations within your industry.
Resources
Article: Twitter for Business Basics – How to use Twitter for your business.
Article: Twitter for Business – Everything You Need to Know – Understanding Twitter and how to use it effectively.
Article: The Do’s and Don’ts of Hashtags on Twitter – Some of the rules and tips for using hashtags on Twitter.
Article: 17 Engaging Ideas for What to Post on Twitter – A great overview article on why and how to use Twitter.
Article: 5 Strategies to Amplify Your Twitter Engagement – Understand how to grow your Twitter following.