Why This Matters
The look and feel of your website gives your clients a sense of your business before they even read any content. The end goal of a commercial website is usually to convert visitors into prospective customers. This is done by positioning the company as a dependable, trustworthy and experienced vendor in the target market. It’s also a way to share relevant information, and position the company as a subject matter expert or ‘thought leader’ in their particular industry. Plus, unlike interactions on other platforms, by attracting visitors to your website, you can control the messaging and determine what information is being shared.
When building your business website, it’s important to keep a lot of factors in mind and ask yourself:
- What is your transaction process for the customer to contact you, and to buy your product or service online, and how can it be simplified?
- Is your messaging cohesive, and does it match the voice and tone you’re using in other forums, like social media, advertising, direct messaging, and so on?
- Does your website reflect your brand standards – your logo, colours, fonts, images, and so on? Each element comprises a part of your brand identity, and adhering to consistent brand standards will help solidify your brand identity
Resources
Website Content Reflects Your Brand Identity – How to ensure your website is accurately representing your business
Website Content Reflects Your Brands Personality – Things to consider to ensure brand consistency on your website
How to Design a Website that Reflects Your Brand Identity – Further advice on applying your brand to your website.
Recommendations
Wix Logo maker – Free logo design tool
Adobe Photoshop – For photo editing to graphic design. Subscription-based professional software that is fairly complex and requires learning.
Adobe Indesign – Layout and page design software for print and digital media.Subscription-based professional software that is fairly complex and requires learning.
Adobe Dreamweaver – Quickly create and publish web pages, photo editing, graphic design.Subscription-based professional software that is fairly complex and requires learning.