Why This Matters
Your logo – the brand mark (graphical), your brand name, and for some, a strapline (the tagline or supporting phrase), is part of your identity. It’s important to have brand standards so that the integrity of your logo stays consistent across a multitude of platforms and communications.
Resources
Logo Variations: Why they are important – You need a variety of logos for a variety of purposes – this article will give you an overview of some of the many types you need.
What is a Vector File – Learn the difference between a vector and a raster file so your logo appears professionally at all times. A pixelated or low resolution file undermines your logo.
How Often Should You Change Your Brand? – Discussing when and why you might rebrand your business
Recommendations
If you only have jpgs or low resolution copies of your logo, it may be time to take it to a designer to turn it into a vector. If you think your logo may need an update, doing it while having the designer produce a vector is a good idea since the designer is essentially re-drawing it or tracing it to update it.
Remember logos can often feel very personal to their owners, but try to separate your feelings about your logo from design suggestions. Most importantly, let the design expert do their work.
There are many places online to purchase a pre-made logo or working with designer on a more custom piece. Your budget will often dictate your choice, and when possible you will get the best result working with a designer or agency. While we provide some online suggestions below, be cautious about representing your business with a poorly designed logo.
99 Designs – 99designs is a graphic design service by Vista. Their goal is to make it easy to work with professional, creative experts from around the world and build your brand through custom, memorable design.
Etsy – Online marketplace with many designers selling pre-made and custom logos.
Fiverr – Fiverr is an online marketplace for freelancers and you can buy ready made or custom logos.