Facebook Marketplace – Facebook Shops

E-commerce platforms are offered by Meta (Facebook). Depending on what you are selling you can utilize Facebook Marketing or a Facebook Shop. Don't have a website, Facebook is the next best alternative.

Why This Matters

Facebook Marketplace is a popular and quick way for peer-to-peer selling of common and unique items in Canada. Facebook Shop is a method where Canadian businesses can sell through their Facebook Business Page. To read more about the difference on these two platforms see this article.

Resources

How to set up a Shop on Facebook – With Shops, you can display and sell products on both Facebook and Instagram.

Add Marketplace as a Sales Channel for Facebook Shops – If you have a Facebook Shop, you can add Marketplace as a sales channel and reach more people who are shopping there.

Your Brand’s Guide to Facebook Marketplace – Overview of the pros cons and best practices of Marketplace.

Tips & Tricks for Facebook Selling & Buying on Facebook Marketplace – Great tips for buying, selling and staying safe when selling on Marketplace (Individual sellers).

How Marketplace Works – Facebook help centre.

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