Why This Matters
Digital Marketing is the component of marketing that utilizes internet and online digital technologies. Understanding the world of digital marketing is important, and with that, know that it’s constantly changing. New rules and regulations are often being introduced, and tools and platforms are consistently being rolled out. While that may sound daunting, it’s easy enough to navigate for your business. You won’t need to use every single tool and platform out there, so getting to know your customer will go a long way towards building your digital marketing strategy.
Resources
What is Digital Marketing? – An in-depth overview of digital marketing, its various avenues and how best to approach them.
Rethinking Readiness Report (Google) – This is a great overview to help rethink how we engage with consumers. Here is the shorter overview.