Why This Matters
Content on your website is all of your images and copywriting; information about your business intended to inform and entice your audience. Images, text, links, info-graphics and so much more. You want content that speaks from your brand voice to your audience so it’s very important to create and/or find the best content for your site. You have a very short window of time, approximately 5 seconds to make your first impression when a user lands on your site. Does your content keep them there? Or do they leave immediately? Keep this in mind as you are adding content to your site.
Planning out your website pages and content is a great place to start on your website, as will help inform both your wireframe and your layout. Do you have lots of videos you want to show? Will you have a blog? Is your site mostly e-commerce? Decide early on which content is essential to your online presence.
- What is the experience you want your customers to have?
- Do they have the content they need?
- Is it clean and easy to use?
Click Here for resources for social media focused content creation.
Resources
Grab a Website Visitor’s Attention in Moments – A list of questions to consider to ensure your website content makes a great first impression and keeps the viewer engaged.
How to Create Great Content forYour Website – Processes for creating great website content.
Why Great Website Content Matters – The many reasons why curating great content for your website is important.
Why is High Quality Website Content So Important? – Referring to Search Engine Optimization and how your website content affects it.
Recommendations
Blogabout by Impact BnD – Blog title generator. Walks you through a form to generate topics based on your keywords.
Buzzsumo – Content insight to generate ideas, create high performing content, monitor your performance and identify influencers.
Canva – Content creation at your fingertips. There is a free version that has ready-made templates for all facets of your website. From brand colours to text, Canva has you covered.
Feedly – Keep up with the topics you’re interested in without the noise and overwhelm. AI content curation tool to stay informed.
Grammarly – Will become your favourite writing assistant. It helps with spelling, grammar, punctuation and so much more!
Hubspot Tools – Blog Ideas Generator – Similar to Blogabout, this tool helps in defining effective blog topics based on your keywords.
Pinterest – There is every chance that you are wondering why Pinterest is here. Well, have you ever wondered where some people go for inspiration for their website’s content? You guessed it! Pinterest is full of fonts, colours, images, wireframes and more. It’s a great place to start your search.
Portent – An idea generator, but with a bit more personality and creativity in the title generation.
Trello – A tool for project management or collaborating in the content creation process.
Wordable – Instantly export your content to any website. In seconds, in bulk, and with whatever formatting you want.