Why This Matters
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand’s customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.[1] Good branding invokes feelings of trust, reliability, and can build brand loyalty as long as it continues to meet expectations. A brand book or lookbook, can help generate sales and increase engagement with your audience by appealing to their tastes through a visual means. When they can see what your brand represents, they are more likely to purchase your product or service.
Resources
How to Build and Launch A Digital Brand – A guide on how to establish your brand.
The Ultimate Guide to Online Branding – The importance of building authority in your digital branding and how to.
The Complete Guide to Brand Building – How to build your brand and have more than just a visual identity.
How to Create a Unique and Memorable Brand -Your brand is more than just your logo or visual identity.
Destination BC Brand Book – A beautiful example of what you can create for your business with a brand book that can live online or in print through a pdf.
Recommendations
Frontify – An all-in-one brand management platform. There are 3 membership tiers, beginning with the free Basic, and moving up depending on your size of business and your goals.
Issuu – An online platform to create digital publications for online use. Has a 4 tier pricing plan starting with the free Basic account all the way up to Optimum. There is also an Enterprise solution for larger businesses.
Branding:
Design Pickle – Design Pickle is a global creative services company providing businesses with unlimited, high-quality design and illustration work at a flat rate.
Fiverr – Is an online marketplace for freelance services. The company provides a platform for freelancers to offer services to customers worldwide.
Dribble – Similar to Fiverr, Dribble is on online marketplace for creative professionals to offer services.
Canva – Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.
Fontpair – A typography community dedicated to helping creators use beautiful, free, open-source typography.
Coolors – Create the perfect palette or get inspired by thousands of beautiful color schemes.
Naming:
- Namecheckr – Check to see if your business name is available across multiple platforms.
- Instant Domain Search – Search to see if you business name is available as a domain.
- Shopify Business Name Generator – Create a business name and claim the domain.
- Namelix – Generate a short, brand-able business name using artificial intelligence.