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LinkedIn

LinkedIn for business is a great business to business networking tool and allows you to build credibility, create a meaningful network and glean insider expertise from established experts in your industry. It's also a great place to find new contractors and employees.
Social Media

Why This Matters

LinkedIn is an employment-oriented/professional networking social platform. Launched in 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their resumes and employers to post jobs.

LinkedIn allows members (both workers and employers) to create profiles and “connect” with each other in an online social network which may represent real-world professional relationships.

Resources

How to Create a Business LinkedIn Page – LinkedIn help centre article on setting up your business page.

Optimizing your LinkedIn Profile – How to optimize your LinkedIn profile.

10 Tips for Picking the Right LinkedIn Profile Picture – Making an impression in the business world online is just as important as real life. Here’s how to choose the best picture for your professional avatar.

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