Why This Matters
Using social media, you can find and connect with potential customers in new ways. It’s the latest way to build relationships, create trust, build brand awareness and lead to a sale when the customer is ready to buy.
Resources
Social Selling: A Sales Reps Guide to Social Media Success – A guide to the new sales model and best practices.
How to Advertise on Instagram – A five step guide to using Instagram ads.
How to Sell on Instagram – A thorough guide to an Instagram sales strategy.
What is Social Selling? – Describing the difference between social selling and social marketing.
Introducing Facebook Shops: Create Customizable Storefronts on Facebook and Instagram – Describing Facebook Shops and how they differ from Instagram product tags.