Why This Matters
Facebook is an online social media and social networking service owned by Meta Platforms. Founded in 2004 by Mark Zuckerberg its name comes from the face book directories often given to American university students.
Facebook is one of the leading social media networks and is considered to target the broadest range of demographic with a large portion of the 60+ crowd choosing Facebook as their only social media network.
Resources
Article: Which Social Media Sites Matter and Why – Things to consider when choosing your social media platforms.
Article: How to Write Online Business Descriptions – Tips for writing your about page descriptions.
Article: How To Create a Facebook Business Page – Facebook’s help centre walk through on setting up a business page.
Article: Tips for an Engaging Facebook Business Page – Tips on making your business page engaging online.
Article: How to Tag Other Pages on Facebook (and Why You Should!) – A rundown on everything you should know about tagging.
Article: How Hashtags on Facebook Still Work for Businesses – Hashtag strategy for Facebook.
Article: Set Up a Shop on Facebook – A step by step guide to setting up your Facebook store.
Article: How to Run Advertisements on Facebook – a step by step guide to advertising on Facebook.