Why This Matters
Content creation allows you to create content that speaks to your ideal customer. Find a topic that appeals to your customer and communicate it through blogs, videos, infographics, press releases, podcasts or other mediums.
Resources
The Essential Guide to Content Creation SEM Rush
The Ultimate Guide to Content Creation Hubspot
29 Creative Social Media Content Ideas Hootsuite
Content Creation: The Essential Guide Content Marketing Institute
Recommendations
Canva – A visual design tool that has free and paid options. You can use it to design social media images, flyers, logos, t-shirts and many other designs for your business. It has ready made templates and allows you to create your own.
Grammarly – Software that helps you communicate more effectively. It checks spelling, grammar, sentence structure and more. There is a free version, a paid Premium account as well as a version for businesses.
Biteable – Video creation software with ready made templates for social media posts, real estate, cartoons and many other choices. There is a free plan as well as paid versions for individuals and businesses.
Zencastr – Web-based podcast recording platform that allows you to capture studio-calibre audio in a web browser. It is easy to use and solves the troubles of coordination, recording, and post-processing with an elegant workflow solution.
Clipchamp – Online, in-browser video editor designed to make video creation easy, even for those with no prior editing experience. It allows you to combine your videos, images, and audio files, as well as add text and effects, and then save the finished video to your computer.