Why This Matters
Social media management software can save you time and create efficiencies, especially if you are posting to multiple social platforms daily or weekly. Some are simple scheduling tools while others help you build campaigns and posts.
Resources
How to Choose a Social Media Management Tool – Although this article was written in 2017, it gives you a good overview as to what to think about when choosing a tool or platform. Good start before digging into the myriad of choices out there.
Best Social Media Scheduling Tools – An overview of 20+ different tools available.
Recommendations
Buffer – Social media scheduling of posts, analytics across platforms and pulled into one place. The focus seems to be on pre-scheduling. Cheaper than Hootsuite but with less features.
HubSpot – Their passion is to help companies grow better, in a sustainable and modern way. It offers a full platform of marketing, sales, customer service and CRM (Customer Relationship Management) software to help you do just that, grow! You can use just one of the platforms or all of them to help your business grow.
Hootsuite – Control your social campaigns from one platform. Schedule and publish content to various channels according to your schedule. Hootsuite takes your analytics from all social platforms in real time and puts it into one place. This allows you to make quick decisions about what campaigns to pull back on and what campaigns to push forward in spend. More expensive but in-depth features.
Later – A visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 6 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.
Socialpilot – Add all your social media accounts, and then some. Post all your updates without ever worrying about running out of limits. Go beyond the popular social networks to increase engagement and leads with #1 social media scheduling and publishing tool.
Sprout Social – Known as one of the best in the industry, Sprout Social is very user-friendly with great publishing features, and analytics across all major social media platforms. This provider also offers one of the longest free trials in the business.