Why This Matters
Each social media platform has an audience that can often be defined by demographics and a specific voice or tone in how people communicate there. Speaking directly to your audiences’ specific needs in a relatable vocabulary and tone assists in making connections through the marketing. For example, you likely wouldn’t put up a wordy and business focused post from LinkedIn to Instagram stories which has a more casual and personal feel. Your ‘brand’ voice needs to be memorable and cut through the noise of the crowd on social media. To do this, you need to communicate to your audience through storytelling (the words you use), images, graphics and videos. Make it authentic, relevant, consistent and recognizable. This will keep your audience coming back again and again and seeking you out over your competitors.
Resources
2020 Social Media Demographics Guide – See what social media platforms your audience is using.
Should Your Brand Voice Stay the Same Across Social Channels? – Why and how to adjust your voice for the different platforms.
Growing Your Social Media Audience -Resources and best practices for growing your audience on different platforms.
How To Define Your Brand’s Tone of Voice – How to establish what your brand voice should be.
5 Tips For Developing Your Brand Voice – Best practices for determining your brand voice.
Recommendations
Determining your brand voice requires that you have an in-depth knowledge of your audience and customer. See Customer Persona page to understand to better understand what language your audience would respond to best. At the time of this writing there is not software recommendations.