Why This Matters
Social media handles are part of your brand identity so you need to be thoughtful about the names you choose. The goal is for people to quickly and easily associate the handle with your company or business. Social media handles can be changed after you’ve established them so you can reassess and revamp your original decision if those old handles no longer fit or apply. It’s difficult to acquire the same handle across platforms so you can create variations depending on the platform, but ideally you’ll keep them all the same so your audience can easily find you across various platforms. Keep it as simple as you can and as brand related as you can.
Resources
4 Reasons You Might Want to Change Your Social Media Handles – Reasons you might consider for changing your handle.
The Complete Guide to Social Media Handles – History and things to consider regarding social media handles.
What Usernames are Allowed on Facebook – Facebook rules for choosing usernames.
Twitter Help: Usernames – Twitter resources regarding handles.
Instagram Help: Usernames – Instagram resources regarding handles.
Recommendations
Brandsnag – See if your desired handles are available across various platforms in one place.
Namecheckr – See if your desired handles are available across various platforms in one place.