Why This Matters
Having tools and platforms in place to assist with your digital marketing is key to getting your business established in the digital space. It adds efficiency and takes out much of the guesswork. They provide multiple ways to run your online business, from Email Marketing to Social Media and everything in between.
Resources
What is a Digital Marketing Platform – Article: Defining a digital marketing platform, the benefits and tips on strategies.
Google Analytics Academy – Website performance analytics is arguably the most important aspect of digital marketing.This is your one-stop shop for learning everything you need to know about Google’s tools.
HubSpot Academy – Offers a wide range of free certifications covering essential inbound marketing skills. It’s easy to quickly develop a strong and modern knowledge base on content marketing, email, inbound sales, social media, and more.
Moz SEO Learning Center – Known far and wide for its bevy of valuable SEO and digital marketing tools, as well as its excellent blog. The SEO Learning Center offers awesome marketing guides, webinars, and videos.
Google Ads Blog – The official blog created for Google Ads is a great go-to resource. Not surprisingly, it includes comprehensive and actionable articles on a spectrum of digital marketing topics relevant to Google.
Search Engine Journal – Combines a constant stream of newsworthy content with a premium selection of e-books and tutorials. SEO, PPC, content, and social are the main categories – and new how-to guides are constantly coming out.
Unbounce Blog – With a vast reservoir of smarts on this topic and conversion rate optimization, it has gone on to become a terrific asset for landing pages and everything that connects to them. Updates are easy to implement and highly readable.
GrowthHub – Aggregates all the top content about various marketing and growth hacking topics and publishes original content too. the site breaks content down by category, making it easier to search for speciality areas you want to learn more about.
Social Media Examiner – Helps in dominating Twitter, Facebook, LinkedIn, and the rest, Social Media Examiner is one of the champions. It tracks what’s new and exciting in the social sphere, also, known for penetrating, insightful analyses and helpful tutorials.
Backlinko – Detailed content on everything, from basic SEO best practices to advanced link building strategies.
Ahrefs – With ahrefs, you can find whatever you need to know about outreach, link building, SEO tips, keyword research, and other SEO-related topics.
Delve AI – Delve AI provides software-as-a-service (SaaS) solutions that enable businesses to deliver exceptional customer experiences and power growth, leveraging deeper understanding of their digital users and their interactions. Also see personas.
Interact – Interact is a tool for creating online quizzes that generate leads, segment your audience, and drive traffic to your website.
Neil Patel – It’s hard not to know who Neil Patel is as a digital marketer. His accomplishments are beyond impressive, and thanks to his blog, you can strive to generate the results he gets.
Recommendations
Google AdWords – Paid tool for getting yourself in front of your audience when they do a Google Search. You can set your budget, stay flexible or pay for results.
Facebook Ad Manager – An all-in-one tool for creating ads on Facebook, Instagram, Messenger or Audience Network. You can set up ads based on your objective, audience or budget.
YouTube Advertising – Connect with the right audience through paid video ads.
LinkedIn Ads – Creates targeted ads on LinkedIn so that you can connect with your audience. Ads are paid and done in a bid and auction structure.
HubSpot – HubSpot is a great resource for inbound marketing and content marketing best practices and the company’s blog is one of the best places on the web to hear the latest news and stay up-to-date on what’s happening next in digital.
Must Have Digital Marketing Tools for Growth – A comprehensive list of digital marketing tools that can help you regardless of your goals, including a few free and freemium tools for those on a tight budget.
Digital Marketing Tools you Need When Starting a Business – From simplifying your social media marketing efforts and project management to finding freelancers, each of these tools will help you get the competitive edge you’re after.