Why This Matters
Etsy is the go-to marketplace for sellers that sell handmade, custom/unique products. Not only can you sell directly on the marketplace, but they can also help you create a stand-alone website using Pattern. The site is much more lenient now and will allow users to sell items that are mass-produced.
47 MILLION Active Users.
Seller fees for Canadians are as follows:
CA$0.26 listing fee plus a 3.5 % transaction fee and a 3-4 % + CA$0.25 payment processing fee.
Resources
Top Tips
Precise Photos – Know the photo requirements before you start photographing. Your photos should be high-resolution photos that display your products in a professional manner. Use different angles, depths, and keep the same colour theme. In most circumstances, post multiple photos.
Community Engagement – Try engaging in Etsy’s site’s forums by giving feedback to other sellers. Ask your favourite sellers for advice.
SEO – It is crucial to make your Etsy shop SEO-optimized. Analyze anything from your business name to the product titles and descriptions. When writing product details, every aspect of your product should be mentioned (colour, size, ect.)
Establish a Mailing List – Emails are an effective way to reach customers. Try Mailchimp, it is free till the first 500 subscribers.
Blogging – Start a blog, to share information about your products is one way to increase visibility apart from Etsy. Consider including details about yourself and your products (how they are manufactured, etc.), and be sure to use relevant keywords for SEO.
Happy Customers – Keep your customers happy and engaged, by replying quickly to any questions and feedback.
Creative Packaging – Providing creative, environmentally-friendly packaging that resonates with your brand.
Utilize Social Media – Establish profiles for your Etsy store on Instagram and Facebook minimally, and on other social media networks, when you get a grasp on these. Social media gives you a platform to develop a unique, genuine relationship with your customer. Interact with customers, comment using your brand voice, and encourage – user -generated feedback.
Recommendations
Etsy Success Podcast – A podcast for tips on improving your creative business and inspiration from the Etsy community.