Understanding Digital Marketing

by Leslee-Langlands | May 18, 2022

Why This Matters Digital Marketing is the component of marketing that utilizes internet and online digital technologies. Understanding the world of digital marketing is important, and with that, know that it’s constantly changing. New rules and regulations are often...

Digital Brand

by Leslee-Langlands | May 18, 2022

Why This Matters A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to...

Customer Personas

by Leslee-Langlands | May 18, 2022

Why This Matters A customer persona is an ‘on-paper’ representation of your ideal customer. You collect different demographics like gender, age, job, salary, personal interests & hobbies, where they live, marital status, family status and use this information to...

Amazon

by Leslee-Langlands | May 18, 2022

Why This Matters Amazon is a leading online marketplace for both new and used goods of all kinds. Anyone is welcome to add their products to the marketplace. Amazon dominates in most countries as they are a well established brand. You can benefit from their huge...

Best Buy

by Leslee-Langlands | May 18, 2022

Why This Matters Best Buy is a well-established retail brand with store locations across Canada.  Canadians are very familiar with the brand and trust it. They provide great training and dedicated professionals to help you get started. Active Users: 18.5 million...
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