Social Media Handles

by Leslee-Langlands | May 18, 2022

Why This Matters Social media handles are part of your brand identity so you need to be thoughtful about the names you choose. The goal is for people to quickly and easily associate the handle with your company or business. Social media handles can be changed after...

Social Audience and Voice

by Leslee-Langlands | May 18, 2022

Why This Matters Each social media platform has an audience that can often be defined by demographics and a specific voice or tone in how people communicate there. Speaking directly to your audiences’ specific needs in a relatable vocabulary and tone assists in...

Fulfillment

by Leslee-Langlands | May 18, 2022

Why This Matters Customer fulfillment, or order fulfillment, refers to business strategies used to get products and services to consumers. What is your fulfillment strategy? How are you mailing, shipping, or fulfilling your orders? A survey show that between 70-85% of...

Ecommerce Tactics + Tools

by Leslee-Langlands | May 18, 2022

Why This Matters E-commerce sales and business tools are integral in ensuring success and consistency within your online business. There are many tools that have been created to integrate with multiple platforms so you can run your business as efficiently as you...

Logo

by Leslee-Langlands | May 18, 2022

Why This Matters Your logo – the brand mark (graphical), your brand name, and for some, a strapline (the tagline or supporting phrase), is part of your identity. It’s important to have brand standards so that the integrity of your logo stays consistent across a...
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