by Leslee-Langlands | May 18, 2022
Why This Matters A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to...
by Leslee-Langlands | May 18, 2022
Why This Matters A customer persona is an ‘on-paper’ representation of your ideal customer. You collect different demographics like gender, age, job, salary, personal interests & hobbies, where they live, marital status, family status and use this information to...
by Leslee-Langlands | May 18, 2022
Why This Matters Having tools and platforms in place to assist with your digital marketing is key to getting your business established in the digital space. It adds efficiency and takes out much of the guesswork. They provide multiple ways to run your online business,...
by Leslee-Langlands | May 18, 2022
Why This Matters Personal Information Protection and Electronic Documents Act (PIPEDA) applies to private-sector organizations across Canada (Federal) that collect, use or disclose personal information in the course of a commercial activity. There are a number of...
by Leslee-Langlands | May 18, 2022
Why This Matters Cyber Security (cyber-security, cybersecurity) – Computer security, cybersecurity, or information technology security (IT security) is the protection of computer systems and networks from information disclosure, theft of or damage to...
