Your day-to-day needs will dictate what computer hardware you require. Do you need a desktop or a laptop? Are you video conferencing daily or doing heavy video editing? How much speed and processing capacity do you require?

Engaging and enticing content helps your customer navigate your website, and easily interact. With approximately 5 seconds to make a successful first impression don't skip this step. Ensuring the content and customer experience are throughout, tested, and ultimately speak from your brand's voice.

Content creation helps increase the volume of quality traffic to your website. Content is king/queen in creating awareness and generating quality leads which sustains healthy sales growth. Does your content speak to your ideal customer?

What should your domain name be? Is your domain available? Should you buy a domain? Who will host your domain? Your web hosting choice is important because it determines your website's security and performance which ultimately reflects your business and brand.

The platform you choose to sell your products online can impact the experience for your customers. What are they buying, how streamlined is the buying process? These are important questions to think about when choosing the platform.

Overall look and feel of your website is important because it instantly expresses an attitude to your clients before they even start reading any content. The look and feel is your website's “personality" which should also match the attitude of your business and your business objectives.

SEO (Search Engine Optimization) produces organic results that are designed for successful longevity. SEM (Search Engine Marketing) produces fast, purchased results that bring in specific traffic. It is important to use both get your business in front of your clients in their searches.

Taking time to map out your navigation and site layout is the first step in building a successful website. Your customer needs to be able to find what they are looking for with ease. If they can't find what they need, they will leave your site and go else where.

Website analytics provide data and insights that can be used to create a better user experience for your visitors. Without any metrics how will you know if your strategies are working and what to improve on?

Do your systems work together and share information back and forth? What software and hardware tools are you using and can they "speak" to one another? The right tools can make your business function much more efficiently.

Which website platform is the best for my business and budget? Should I take a DIY approach or hire a developer? Website platforms are not all created equal. Knowing the pros on cons of each will help you make an informed decision to choose the best one for you.